Paid Social + SEM Marketing Manager

ABOUT ULTIMATE.AI 

ultimate.ai is Europe’s leading customer service automation platform. We help businesses scale their customer service with artificial intelligence. 

ultimate.ai helps customer service agents work faster and smarter by providing them AI tools that augment their workflows. For our enterprise clients, we significantly enhance customer experience at lower costs. For the agents, we improve job satisfaction and provide freedom to focus on what really matters: the customer.

Our technology is market leading. We are a small team - based across Helsinki and Berlin - with a big vision and are growing rapidly. We’re backed by Techstars and some of Europe's biggest name VCs. We’re proven; we’ve won major enterprise clients and are focusing heavily on our European expansion. This is an exciting opportunity to join a fast-growing startup at the get-go.

Responsibilities: 

• Strategic and creative development of paid acquisition campaigns with a focus on Paid Social channels. 
• Optimization of campaign performance, through constant adjustment of bids, ad creatives, budget allocation and audience discovery. 
• Analysis and reporting of all relevant key performance metrics (CTR, CPC, CPA) and define specific measures and recommendations that will maximize ROI and impact revenue.
• Acquire a comprehensive approach of our customer needs and states of the buying journey, leveraging customer insights to better segment, target and reach potential customers. 
• Independently run channel tests and experiments, developing hypothesis and documenting results and learnings. 
• Take the lead and create processes for designing and testing creatives with the help of our designer. 

About You

• Minimum 3+ years of experience in a similar role overseeing paid acquisition activities in a B2B technology company
• Proven track record of growing revenue and driving performance improvement through bid management and conversion optimization of paid search and paid social campaigns. 
• Deep understanding of Google Display and Search Ads, LinkedIn Ads, Twitter Ads and others with excitement to quickly learn and implement about the latest industry trends and strategies (ideally certified). 
• Advanced spreadsheet skills (pivot tables, lookups on excel/sheets). 
• Demonstrated ability to use data to make decisions, monitor channel metrics, allocate budgets, identify new audience segments, and report on them.
• Experimentation mindset and ability to implement new ideas quickly and autonomously while working with the marketing team to share learnings. 
• Experience with the full marketing tech stack – HubSpot, Google Analytics, Google Tag Manager, Google Optimize, Hotjar

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, or disability status. ultimate.ai prohibits discrimination and harassment of any kind: ultimate.ai is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.